Dog treats are an essential part of training, bonding, and rewarding good behaviour. But have you ever stopped to think about what’s actually in them?
With shelves full of biscuits, soft chews, jerkies, and dental sticks, it’s easy to assume that all treats are created equal. However, many popular dog treats contain unnecessary additives, artificial ingredients, and excessive calories—which can contribute to weight gain, digestive issues, and even long-term health problems.
So how do you choose healthy, nutritious treats for your dog without falling for misleading marketing claims? Here’s what you need to know.
What’s Inside Your Dog’s Treats?
Unlike complete and balanced pet food, dog treats do not have to meet specific nutritional requirements. While they can be beneficial, some treats offer little more than empty calories, while others contain hidden ingredients that may not be ideal for your dog’s health.
Here’s what to watch for when reading ingredient lists:
1. Protein Quality – Look for Named Meat Sources
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Best Choice: Treats that contain high-quality, named meat sources like chicken, salmon, or lamb as the first ingredient.
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What to Avoid: Products that use vague terms like “meat derivatives” or “animal by-products” without specifying the source.
2. Artificial Additives & Preservatives – Avoid Unnecessary Chemicals
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Best Choice: Treats with natural preservatives like mixed tocopherols (vitamin E) or rosemary extract.
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What to Avoid: BHA, BHT, and ethoxyquin—synthetic preservatives that have raised health concerns.
3. Fillers & Unnecessary Carbohydrates – Watch for Excess Starches
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Best Choice: Whole-food ingredients like sweet potatoes, carrots, apples, or oats, which provide natural fibre and nutrients.
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What to Avoid: Treats with high amounts of wheat, corn, soy, or refined starches, which add calories without much nutritional benefit.
4. Artificial Colours & Flavours – Unnecessary Additives
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Best Choice: Naturally flavoured treats using real ingredients like meat, fish, or peanut butter.
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What to Avoid: Artificial colourings like E102 (Tartrazine) and E129 (Allura Red), which are used to make treats appear more appealing but offer no health benefits.
Types of Dog Treats & How They Compare
Not all treats are the same. Some are nutritionally beneficial, while others are better suited as occasional indulgences. Here’s how different treat types stack up:
1. Training Treats – Small, Low-Calorie Rewards
✅ Best for reinforcing good behaviour without overfeeding
✅ Look for small, soft treats with high protein content
✅ Ideal for puppies and frequent training sessions
2. Dental Chews – Support Oral Health
✅ Designed to reduce plaque and tartar buildup
✅ Look for VOHC-approved (Veterinary Oral Health Council) products
✅ Avoid highly processed chews with artificial flavours
3. Jerky & Dehydrated Meat Treats – High-Protein Snacks
✅ Great source of lean protein
✅ Look for single-ingredient options (e.g., 100% chicken breast or fish)
✅ Be mindful of sodium levels and artificial preservatives
4. Biscuits & Baked Treats – Traditional but High in Carbs
✅ Often contain whole grains and natural ingredients
✅ Best for occasional treats rather than daily rewards
✅ Choose low-fat options without added sugar or fillers
5. Rawhide & Long-Lasting Chews – Proceed with Caution
❌ Some rawhide products are chemically processed and may cause digestive blockages
✅ If using, opt for natural, unbleached, and responsibly sourced rawhide
✅ Consider safer alternatives like yak chews or natural air-dried bones
How to Choose the Right Treats for Your Dog
Instead of relying on marketing claims like “natural” or “grain-free”, use these practical tips to make the best choice:
✅ Check the Ingredients List First
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Fewer ingredients = better quality
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Look for named proteins, whole foods, and natural preservatives
✅ Consider Your Dog’s Dietary Needs
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For weight control: Choose low-calorie, high-protein options
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For allergies/sensitivities: Avoid common allergens like wheat, soy, and dairy
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For dental health: Look for approved dental treats that actually reduce plaque
✅ Watch the Portion Size
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Treats should make up no more than 10% of your dog’s daily calories
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Overfeeding treats can lead to obesity, digestive issues, and nutrient imbalances
✅ Look for UK Pet Food Association Standards
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Reputable brands follow UK Pet Food (formerly PFMA) and FEDIAF guidelines
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Treats made in the UK or EU follow stricter safety and quality regulations
What Are the Healthiest Treat Alternatives?
If you want to go beyond store-bought treats, consider simple, whole-food alternatives:
🥕 Carrot sticks – Low in calories and great for chewing
🍏 Apple slices (without seeds) – A natural source of fibre and vitamins
🐟 Freeze-dried fish – Packed with omega-3s for coat and brain health
🥚 Boiled egg pieces – A protein-rich snack in moderation
🍗 Plain cooked chicken – Great for training rewards
These options are minimally processed, low in additives, and easy on digestion, making them great for everyday treating.
Final Thoughts
Not all dog treats are created equal, and some can be more harmful than helpful. By reading ingredient labels, choosing high-quality options, and watching portion sizes, you can reward your pup while keeping them healthy.
Remember: Treats should complement, not replace, a balanced diet. Whether you choose commercial treats, homemade options, or natural alternatives, always focus on quality, safety, and nutritional value.
By making informed choices, you can ensure that treat time is both enjoyable and beneficial for your dog’s overall well-being.